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Terms of use

  • ATHLEMIND TERMS AND CONDITIONS

    Effective Date: 18/02/2026
    Last Updated: 18/02/2026

    These Terms and Conditions (“Terms”) govern your access to and use of the AthleMind website, platform, and AI-powered coaching tools (collectively, the “Services”).

    By accessing or using the Services, you agree to be bound by these Terms. If you do not agree, you must not use the Services.

    1. About AthleMind

    AthleMind is an AI-powered mental performance coaching platform designed to support athletes and performers in developing:

    • Confidence
    • Motivation
    • Performance focus
    • Competitive readiness
    • Emotional regulation within sport and performance contexts

    AthleMind provides educational and performance optimisation tools based on sports psychology principles.

    AthleMind does not provide psychotherapy, counselling, clinical psychology services, diagnosis, or medical treatment.

    2. Not Therapy or Medical Advice

    The Services are intended for performance development purposes only.

    AthleMind:

    • Does not diagnose mental health conditions
    • Does not treat psychological disorders
    • Does not provide crisis intervention
    • Does not replace licensed healthcare professionals

    Use of the Services does not create a therapist-client, psychologist-client, or doctor-patient relationship.

    If you are experiencing severe psychological distress, suicidal thoughts, self-harm ideation, or other mental health concerns, you must seek support from a qualified healthcare provider or emergency services immediately.

    AthleMind is not suitable for crisis situations.

    3. AI-Generated Coaching

    AthleMind Coach is an artificial intelligence system trained on performance psychology principles.

    You acknowledge that:

    • The Coach is not a human professional
    • Responses are generated algorithmically
    • Outputs may be incomplete, inaccurate, or inappropriate
    • No specific results are guaranteed

    You remain solely responsible for decisions and actions taken based on platform content.

    4. Eligibility and Use by Minors

    You must be at least 13 years old to use the Services.

    If you are under 18 years old, you confirm that:

    • You have obtained permission from a parent or legal guardian to use AthleMind
    • Your parent or legal guardian agrees to these Terms on your behalf
    • You understand that AthleMind provides performance coaching only

    Parents or legal guardians are responsible for supervising the use of the Services by minors.

    AthleMind does not provide therapy, counselling, or clinical psychological services to minors.

    5. Safeguarding and Support

    AthleMind is designed for performance enhancement.

    If you are under 18 and experiencing significant psychological distress, persistent low mood, or thoughts of self-harm, you must seek support from:

    • A parent or guardian
    • A coach or trusted adult
    • A qualified healthcare professional
    • Emergency services where appropriate

    AthleMind is not a crisis service and cannot provide emergency intervention.

    We reserve the right to restrict or suspend access if platform use suggests a risk of harm.

    6. User Responsibilities

    You agree not to:

    • Use the Services for unlawful purposes
    • Upload harmful or abusive content
    • Attempt to reverse engineer or disrupt the platform
    • Rely solely on the Services for medical or psychological treatment

    AthleMind is intended for performance enhancement purposes only.

    7. Accounts

    You may be required to create an account.

    You are responsible for:

    • Maintaining confidentiality of login credentials
    • All activity conducted under your account
    • Promptly notifying us of unauthorised access

    We reserve the right to suspend or terminate accounts for misuse.

    8. Payments and Subscriptions

    If the Services include paid features:

    • Fees will be clearly displayed prior to purchase
    • Payments are processed by secure third-party providers
    • Fees are non-refundable unless required by law
    • Token-based credits have no monetary value outside the platform

    We may update pricing with reasonable notice.

    9. Intellectual Property

    All content and materials available through AthleMind, including but not limited to:

    • Branding
    • Logos
    • Text
    • Software
    • AI systems
    • Workflows
    • Design elements

    Are owned by AthleMind and protected under applicable intellectual property laws.

    You may not reproduce, distribute, or commercially exploit any content without written permission.

    10. Limitation of Liability

    To the fullest extent permitted by law, AthleMind shall not be liable for:

    • Indirect or consequential losses
    • Loss of performance outcomes
    • Emotional distress arising from use of the platform
    • Reliance on AI-generated responses

    Use of the Services is at your own risk.

    Nothing in these Terms excludes liability for death or personal injury caused by negligence where prohibited by law.

    11. No Guarantee of Results

    Athletic and performance outcomes vary by individual.

    AthleMind does not guarantee:

    • Increased performance
    • Psychological change
    • Competitive success

    Results depend on individual effort and external factors beyond our control.

    12. Data Protection

    Your use of the Services is also governed by our Privacy Policy.

    Personal data is processed in accordance with applicable data protection laws, including UK GDPR.

    13. Suspension and Termination

    We may suspend or terminate access if:

    • You breach these Terms
    • You misuse the platform
    • Continued access poses risk

    You may stop using the Services at any time.

    14. Modifications

    We may update these Terms from time to time. Updated versions will be posted on the website. Continued use constitutes acceptance.

    15. Governing Law

    These Terms are governed by the laws of England and Wales.

    Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

    16. Contact

    AthleMind
    103 Burlington Gate, 25 Cork street, London
    Email: alvinjim@athlemind.com
    Website: www.athlemind.com


  • ATHLEMIND PRIVACY POLICY

    Effective Date: 18/02/2026
    Last Updated: 18/02/2026

    AthleMind (“AthleMind”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

    This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, platform, and AI-powered coaching services (the “Services”).

    We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and applicable data protection laws.

    1. Who We Are

    Data Controller:
    AthleMind
    www.athlemind.com
    103 Burlington Gate, 25 Cork street, London
    Email: alvinjim@athlemind.com

    AthleMind is the data controller responsible for your personal data.

    2. Information We Collect

    We may collect the following categories of information:

    A. Account Information

    • Name
    • Email address
    • Date of birth
    • Username
    • Password (encrypted)

    B. Performance and Coaching Data

    • Responses to reflection prompts
    • Confidence and motivation ratings
    • Performance goals
    • Chat interactions with AthleMind Coach
    • Self-reported performance challenges

    C. Technical Data

    • IP address
    • Device type
    • Browser type
    • Usage data
    • Cookies and analytics data

    D. Payment Information

    Payments are processed by secure third-party providers. We do not store full payment card details.

    3. Special Category Data

    Some information shared through the Coach may relate to emotional states or psychological experiences.

    We process this information solely for the purpose of providing performance coaching features.

    We do not intentionally collect clinical medical records or diagnostic data.

    4. How We Use Your Information

    We use your data to:

    • Provide and improve the Services
    • Personalise coaching responses
    • Maintain platform security
    • Process payments
    • Communicate important updates
    • Analyse usage patterns to improve features

    We do not sell your personal data.

    5. Legal Basis for Processing

    Under UK GDPR, we rely on:

    • Contract – to provide the Services you sign up for
    • Legitimate interests – to improve and secure the platform
    • Consent – where required, particularly for minors

    You may withdraw consent at any time.

    6. Children’s Privacy

    AthleMind is available to users aged 13 and over.

    If you are under 18:

    • You must have parental or guardian permission to use the Services
    • Parents or guardians are responsible for supervising use

    We take additional care to present information clearly and in age-appropriate language.

    If we become aware that personal data has been collected from a child without appropriate consent, we may delete that data.

    7. AI Processing

    AthleMind Coach uses artificial intelligence systems to generate performance coaching responses.

    User inputs may be processed algorithmically to:

    • Generate personalised feedback
    • Improve performance insights
    • Enhance system functionality

    We do not use your data to train public AI models.

    8. Third-Party Service Providers

    We use trusted third-party providers to operate the platform, including:

    Vercel

    Used for website and application hosting.

    Supabase

    Used for secure database storage, authentication, and backend services.

    Apple

    Used for Apple Sign-In and in-app purchase processing where applicable.

    These providers process data on our behalf under appropriate contractual safeguards.


    9. International Transfers

    If data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place, such as:

    • Standard contractual clauses
    • Adequacy decisions
    • Secure hosting arrangements

    10. Data Retention

    We retain personal data only as long as necessary to:

    • Provide the Services
    • Comply with legal obligations
    • Resolve disputes

    You may request deletion of your account at any time.

    11. Your Rights

    Under UK GDPR, you have the right to:

    • Access your personal data
    • Correct inaccurate data
    • Request deletion
    • Restrict processing
    • Object to processing
    • Request data portability
    • Lodge a complaint with the Information Commissioner’s Office (ICO)

    To exercise your rights, contact: alvinjim@athlemind.com

    12. Security

    We implement appropriate technical and organisational measures to protect personal data, including:

    • Encryption
    • Secure servers
    • Access controls
    • Regular security reviews

    However, no system can guarantee absolute security.

    13. Cookies

    We use cookies and similar technologies to:

    • Improve user experience
    • Analyse traffic
    • Maintain session functionality

    You may control cookie settings through your browser.

    14. Changes to This Policy

    We may update this Privacy Policy from time to time. Updated versions will be posted on the website with a revised “Last Updated” date.

    Continued use of the Services constitutes acceptance of the updated policy.

    15. Contact

    AthleMind
    www.athlemind.com
    103 Burlington Gate, 25 Cork street
    Email: alvinjim@athlemind.com

    If you have concerns about data protection, you may contact the UK Information Commissioner’s Office (ICO).