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Terms of use

  • ATHLEMIND TERMS AND CONDITIONS

    Effective Date: 18/02/2026
    Last Updated: 18/02/2026

    These Terms and Conditions (“Terms”) govern your access to and use of the AthleMind website, platform, and AI-powered coaching tools (collectively, the “Services”).

    By accessing or using the Services, you agree to be bound by these Terms. If you do not agree, you must not use the Services.

    1. About AthleMind

    AthleMind is an AI-powered mental performance coaching platform designed to support athletes and performers in developing:

    • Confidence
    • Motivation
    • Performance focus
    • Competitive readiness
    • Emotional regulation within sport and performance contexts

    AthleMind provides educational and performance optimisation tools based on sports psychology principles.

    AthleMind does not provide psychotherapy, counselling, clinical psychology services, diagnosis, or medical treatment.

    2. Not Therapy or Medical Advice

    The Services are intended for performance development purposes only.

    AthleMind:

    • Does not diagnose mental health conditions
    • Does not treat psychological disorders
    • Does not provide crisis intervention
    • Does not replace licensed healthcare professionals

    Use of the Services does not create a therapist-client, psychologist-client, or doctor-patient relationship.

    If you are experiencing severe psychological distress, suicidal thoughts, self-harm ideation, or other mental health concerns, you must seek support from a qualified healthcare provider or emergency services immediately.

    AthleMind is not suitable for crisis situations.

    3. AI-Generated Coaching

    AthleMind Coach is an artificial intelligence system trained on performance psychology principles.

    You acknowledge that:

    • The Coach is not a human professional
    • Responses are generated algorithmically
    • Outputs may be incomplete, inaccurate, or inappropriate
    • No specific results are guaranteed

    You remain solely responsible for decisions and actions taken based on platform content.

    4. Eligibility and Use by Minors

    You must be at least 13 years old to use the Services.

    If you are under 18 years old, you confirm that:

    • You have obtained permission from a parent or legal guardian to use AthleMind
    • Your parent or legal guardian agrees to these Terms on your behalf
    • You understand that AthleMind provides performance coaching only

    Parents or legal guardians are responsible for supervising the use of the Services by minors.

    AthleMind does not provide therapy, counselling, or clinical psychological services to minors.

    5. Safeguarding and Support

    AthleMind is designed for performance enhancement.

    If you are under 18 and experiencing significant psychological distress, persistent low mood, or thoughts of self-harm, you must seek support from:

    • A parent or guardian
    • A coach or trusted adult
    • A qualified healthcare professional
    • Emergency services where appropriate

    AthleMind is not a crisis service and cannot provide emergency intervention.

    We reserve the right to restrict or suspend access if platform use suggests a risk of harm.

    6. User Responsibilities

    You agree not to:

    • Use the Services for unlawful purposes
    • Upload harmful or abusive content
    • Attempt to reverse engineer or disrupt the platform
    • Rely solely on the Services for medical or psychological treatment

    AthleMind is intended for performance enhancement purposes only.

    7. Accounts

    You may be required to create an account.

    You are responsible for:

    • Maintaining confidentiality of login credentials
    • All activity conducted under your account
    • Promptly notifying us of unauthorised access

    We reserve the right to suspend or terminate accounts for misuse.

    8. Payments and Subscriptions

    If the Services include paid features:

    • Fees will be clearly displayed prior to purchase
    • Payments are processed by secure third-party providers
    • Fees are non-refundable unless required by law
    • Token-based credits have no monetary value outside the platform

    We may update pricing with reasonable notice.

    9. Intellectual Property

    All content and materials available through AthleMind, including but not limited to:

    • Branding
    • Logos
    • Text
    • Software
    • AI systems
    • Workflows
    • Design elements

    Are owned by AthleMind and protected under applicable intellectual property laws.

    You may not reproduce, distribute, or commercially exploit any content without written permission.

    10. Limitation of Liability

    To the fullest extent permitted by law, AthleMind shall not be liable for:

    • Indirect or consequential losses
    • Loss of performance outcomes
    • Emotional distress arising from use of the platform
    • Reliance on AI-generated responses

    Use of the Services is at your own risk.

    Nothing in these Terms excludes liability for death or personal injury caused by negligence where prohibited by law.

    11. No Guarantee of Results

    Athletic and performance outcomes vary by individual.

    AthleMind does not guarantee:

    • Increased performance
    • Psychological change
    • Competitive success

    Results depend on individual effort and external factors beyond our control.

    12. Data Protection

    Your use of the Services is also governed by our Privacy Policy.

    Personal data is processed in accordance with applicable data protection laws, including UK GDPR.

    13. Suspension and Termination

    We may suspend or terminate access if:

    • You breach these Terms
    • You misuse the platform
    • Continued access poses risk

    You may stop using the Services at any time.

    14. Modifications

    We may update these Terms from time to time. Updated versions will be posted on the website. Continued use constitutes acceptance.

    15. Governing Law

    These Terms are governed by the laws of England and Wales.

    Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

    16. Contact

    AthleMind
    103 Burlington Gate, 25 Cork street, London
    Email: alvinjim@athlemind.com
    Website: www.athlemind.com


  • ATHLEMIND PRIVACY NOTICE

    Effective date: 18 February 2026
    Last updated: 18 February 2026

    Alvin Jim, trading as AthleMind (“AthleMind”, “we”, “us” or “our”) is committed to protecting and respecting your privacy.

    This Privacy Notice explains how we collect, use, store, share and otherwise process personal data when you visit our website, join a waitlist, contact us, create an account, use our platform, interact with our AI-enabled coaching features, or otherwise use our services (together, the “Services”).

    This Privacy Notice is intended to provide information required under applicable UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, and, where relevant, the Privacy and Electronic Communications Regulations 2003.

    1. Who we are

    Data controller:
    Alvin Jim, trading as AthleMind
    Website: www.athlemind.com
    Email: [alvinjim@athlemind.com]
    Address: [Burlington Gate, 25 cork street, W1S 3NB]

    AthleMind is currently operated by Alvin Jim. For the purposes of applicable data protection law, Alvin Jim, trading as AthleMind, is the controller of the personal data described in this Privacy Notice.

    If you have any questions about this Privacy Notice or wish to exercise your data protection rights, please contact us using the details above.

    2. Scope of this Privacy Notice

    This Privacy Notice applies to personal data we collect:

    • directly from you;

    • when you browse or interact with our website;

    • when you submit a form, join a waitlist, request updates, or contact us;

    • when you create an account or use our platform;

    • when you complete onboarding questions, prompts, check-ins, reflections or questionnaires;

    • when you interact with AI-enabled coaching or support features; and

    • automatically through cookies and similar technologies, subject to your settings and choices.

    3. The personal data we collect

    The categories of personal data we collect depend on how you interact with the Services.

    A. Identity and account data

    This may include:

    • name;

    • email address;

    • username or account identifier;

    • date of birth or age range;

    • login credentials and authentication data; and

    • profile information you choose to provide.

    We do not store your password in plain text. Passwords are handled using appropriate security measures such as hashing and related safeguards.

    B. Coaching, wellbeing and performance data

    This may include information you choose to submit through the Services, such as:

    • responses to onboarding questions, prompts, reflections and check-ins;

    • confidence, motivation, mood, readiness or similar self-reported ratings;

    • personal goals, habits and routines;

    • coaching preferences;

    • chat messages and interactions with AthleMind’s features; and

    • information you choose to share about performance challenges, emotional state, mindset, recovery, stressors, or related experiences.

    C. Technical and usage data

    This may include:

    • IP address;

    • browser type and version;

    • device type and operating system;

    • language and time zone settings;

    • log data;

    • pages viewed and in-app actions;

    • dates and times of access; and

    • analytics and diagnostic data relating to use of the Services.

    D. Transaction and payment data

    If we offer paid services, subscriptions or digital products, payment-related information may be collected and processed by third-party payment providers. This may include:

    • billing name;

    • billing address;

    • transaction reference;

    • subscription status; and

    • limited payment metadata.

    We do not store full payment card details ourselves.

    E. Communications data

    This may include:

    • messages you send to us;

    • support requests;

    • survey responses;

    • waitlist submissions;

    • contact form submissions; and

    • records of correspondence.

    4. Special category data

    Some personal data you choose to provide through coaching, prompts, check-ins or chat features may reveal information about your health, mental wellbeing, emotional state, or related psychological circumstances. Under UK GDPR, this may amount to special category data, which is subject to additional legal protection.

    Where we process special category data, we do so only where:

    • we have a valid lawful basis under Article 6 UK GDPR; and

    • we also satisfy a condition for processing special category data under Article 9 UK GDPR.

    Where appropriate, this may include your explicit consent.

    You are not required to provide more sensitive personal information than you wish to share. However, some features may not function properly without certain inputs.

    We do not intentionally seek or require clinical records, formal diagnoses, or detailed medical histories unless and until this is clearly stated to you separately and we have a lawful basis to do so.

    5. How we use your personal data

    We may use your personal data for the following purposes:

    • to create and manage your account;

    • to provide the Services you request;

    • to operate AI-enabled coaching and related features;

    • to personalise your experience;

    • to respond to enquiries and provide support;

    • to administer waitlists, early access programmes or user testing;

    • to operate, maintain, secure and troubleshoot the Services;

    • to process payments and manage subscriptions where applicable;

    • to communicate with you about service updates, support issues, account matters, and relevant administrative notices;

    • to monitor, analyse and improve the performance, design and safety of the Services;

    • to detect, prevent and investigate fraud, misuse, abuse, security incidents, or unlawful activity; and

    • to comply with legal, regulatory, tax, accounting, safeguarding, or risk management obligations.

    We do not sell your personal data.

    6. Our lawful bases for processing

    Depending on the processing activity, we rely on one or more of the following lawful bases under UK GDPR.

    Contract

    We process personal data where necessary to take steps at your request before entering into a contract, or to perform a contract with you. This includes providing access to the Services, creating your account, delivering platform features, and managing subscriptions or purchases.

    Legitimate interests

    We process personal data where necessary for legitimate interests pursued by us, provided those interests are not overridden by your rights and freedoms. This may include:

    • operating and improving the Services;

    • ensuring security and preventing misuse;

    • understanding how users interact with the Services;

    • internal administration and record-keeping; and

    • protecting the integrity of the platform and business.

    Consent

    We rely on consent where required by law or where consent is the most appropriate basis. This may include certain non-essential cookies and similar technologies, optional communications, and, where applicable, certain processing of special category data. You may withdraw consent at any time, although this will not affect the lawfulness of processing carried out before withdrawal.

    Legal obligation

    We may process personal data where necessary to comply with legal or regulatory obligations.

    7. AI-enabled processing

    AthleMind uses AI-enabled systems and related technologies to support certain product features, including the generation of coaching-style responses, prompts, summaries, recommendations, and user-facing insights.

    This may involve:

    • analysing information you submit through the Services;

    • processing your prompts, messages and responses using AI systems;

    • generating tailored outputs based on your inputs and platform activity; and

    • using limited records or logs to maintain, monitor, secure, test and improve the Services, where permitted by law.

    Where third-party providers are used to process data on our behalf, they do so subject to appropriate contractual and technical safeguards.

    We do not use your personal data to train publicly available AI models.

    Unless expressly stated otherwise, AthleMind’s AI-enabled outputs are intended to support performance and coaching-related experiences and are not intended to replace medical care, diagnosis, treatment, therapy, or emergency support.

    If we introduce solely automated decision-making that produces legal or similarly significant effects, we will provide additional information as required by law.

    8. Children and young users

    AthleMind is not intended for children under the age of 13.

    If our Services are likely to be accessed by individuals under 18, we aim to present privacy information in clear, age-appropriate language and to apply additional protections where required.

    If you are under 18, additional permissions or safeguards may apply depending on the feature or service in question.

    If we become aware that we have collected personal data from a child in breach of applicable law or without any authorisation required in the circumstances, we may suspend the relevant account and delete or restrict the data.

    9. Who we share personal data with

    We may share personal data with the following categories of recipients where reasonably necessary for the purposes described in this Privacy Notice:

    • hosting and cloud infrastructure providers;

    • database and backend service providers;

    • authentication and account management providers;

    • payment processors and app store operators;

    • analytics, diagnostics and performance monitoring providers;

    • email, communications and support providers;

    • AI, model, or related technical infrastructure providers;

    • legal, professional, audit, insurance and compliance advisers; and

    • regulators, law enforcement bodies, courts, or other authorities where required by law or where necessary to protect rights, safety, or the integrity of the Services.

    At the date of this Privacy Notice, providers may include, where applicable:

    • Vercel for hosting and deployment;

    • Supabase for database, authentication and backend functionality; and

    • Apple for Apple Sign-In and in-app purchase processing where relevant.

    If you use paid services, we may also use one or more payment providers to process transactions on our behalf.

    We may update the providers we use from time to time. Where service providers process personal data on our behalf, we seek to ensure they do so in accordance with applicable law and appropriate contractual safeguards.

    10. International transfers

    Some service providers may process or access personal data outside the United Kingdom.

    Where personal data is transferred internationally, we seek to ensure that appropriate safeguards are in place in accordance with UK data protection law. Depending on the circumstances, this may include:

    • transfer to countries that benefit from adequacy regulations;

    • use of approved standard contractual clauses or equivalent safeguards; or

    • reliance on another lawful transfer mechanism permitted by law.

    You may contact us for further information about the safeguards used for relevant transfers.

    11. Data retention

    We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including to provide the Services, maintain records, comply with legal obligations, resolve disputes, and enforce our terms.

    Retention periods may vary by category of personal data and by purpose. For example:

    • account data is generally retained while your account remains active and for a limited period afterwards;

    • waitlist and enquiry data may be retained for a reasonable period to manage communications and product development;

    • support correspondence may be retained for record-keeping and dispute resolution;

    • payment and transaction records may be retained for longer where required by tax, accounting or legal obligations; and

    • technical logs may be retained for security, diagnostics and service integrity for a shorter operational period unless needed longer for investigation or compliance purposes.

    You may request deletion of your account and associated personal data, subject to any information we are required or entitled to retain by law.

    12. Your rights

    Subject to applicable law, you may have the right to:

    • request access to the personal data we hold about you;

    • request correction of inaccurate or incomplete personal data;

    • request erasure of your personal data in certain circumstances;

    • request restriction of processing in certain circumstances;

    • object to processing carried out on the basis of legitimate interests;

    • request transfer of certain personal data to you or another provider, where applicable;

    • withdraw consent where we rely on consent; and

    • lodge a complaint with the UK Information Commissioner’s Office (“ICO”).

    To exercise your rights, please contact us at: [insert privacy email]

    We may need to verify your identity before responding to certain requests.

    13. Security

    We implement appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

    These measures may include:

    • access controls;

    • encryption in transit and, where appropriate, at rest;

    • authentication safeguards;

    • secure hosting environments;

    • logging and monitoring; and

    • periodic review of technical and organisational controls.

    However, no online service, storage system or transmission method can be guaranteed to be completely secure.

    14. Cookies and similar technologies

    We use cookies and similar technologies on our website and platform. These may include cookies, pixels, tags, scripts, software development kits, local storage, and other technologies that store or access information on your device.

    We use these technologies for purposes such as:

    • enabling essential functionality;

    • maintaining security and session management;

    • understanding usage and performance;

    • analytics and measurement; and

    • improving user experience.

    Where required by law, we will request your consent before using non-essential cookies or similar technologies.

    You can manage your preferences through our cookie settings tool where available, and through your browser or device settings. For more information, please see our Cookie Notice if one is made available.

    15. Third-party links and services

    Our website or Services may contain links to third-party websites, tools or services. This Privacy Notice does not apply to third-party sites or services that we do not control. You should review their privacy notices before submitting personal data to them.

    16. Changes to this Privacy Notice

    We may update this Privacy Notice from time to time to reflect changes to our Services, legal structure, legal obligations, or data processing practices.

    If AthleMind later becomes operated by a registered business entity, this Privacy Notice will be updated to reflect the new controller details.

    When we make changes, we will post the updated version here and update the “Last updated” date above. Where appropriate, we may also notify you by email, in-app notice, or other suitable means.

    17. Contact us

    If you have any questions, concerns, or requests relating to this Privacy Notice or our use of personal data, please contact us:

    Alvin Jim, trading as AthleMind
    Website: www.athlemind.com
    Address: [Burlington Gate, 25 Cork street, W1S 3NB]
    Email: [alvinjim@athlemind.com]

    You also have the right to complain to the UK Information Commissioner’s Office if you believe your personal data has been handled unlawfully or unfairly.