Evidence-based mental performance for sport
AthleMind helps practitioners, coaches, and performance staff see how athletes are actually doing — not once a year, but every day. Short structured check-ins, psychometrically grounded scoring, and individualised daily mental skills practice come together in one platform, giving the whole support system a shared, honest picture of readiness and welfare.
AthleMind complements your existing performance tools by adding the mental-performance insight and intervention layer they were not built to deliver.
Grounded in validated sport psychology. Built for the people who actually use it.
Coaches see athletes at training, welfare sees them in crisis, the space between is invisible.
Most sport psychology happens in occasional one-to-one sessions that only a fraction of your athletes can access. AthleMind puts structured mental skills practice into every athlete's daily routine. A 30-second check-in contextualised to their sport moment (pre-match, post-training, recovery, rest day), followed by personalised guidance grounded in the same frameworks practitioners already trust: ACT, CBT, attentional control, and self-efficacy research. It does not replace your sport psychologist. It extends their reach to every athlete in your programme, every day, between sessions
About
Shape what we build. Join the first cohort.
AthleMind is piloting a new standard for athlete welfare intelligence with UK university sport departments. Co-developed with Chartered Sport and Exercise Psychologists accredited by the British Psychological Society, the platform gives practitioners and directors continuous, decision-grade insight into athlete mental readiness — replacing one-off surveys with a system fit for modern duty-of-care expectations (see the Duty of Care in Sport independent review, Baroness Grey-Thompson, 2017). A limited number of partner places remain in our first cohort.
1 in 3
Up to 1 in 3 elite athletes experiences symptoms of anxiety or depression (IOC consensus, Reardon et al., 2019). Most never seek professional support.
Most never seek help
Stigma, low mental health literacy, and limited access are the most common reasons athletes do not seek mental health support — even when they recognise they need it. Source: Gulliver et al. (2012); Castaldelli-Maia et al. (2019).
Once a year is not enough
Most institutions still rely on annual or twice-yearly surveys to monitor athlete welfare — an approach the IOC's 2023 surveillance guidance explicitly identifies as insufficient for a population as dynamic as elite sport. Source: IOC supplement on athlete mental health surveillance (Mountjoy et al., 2023).